Transmedia Storytelling

The Media Literacy Network is dealing with all relevant media subjects and is developing free school materials, books and articles, congresses and debates, research studies and is also creating transmedia communication campaigns for children. By using a transmedia approach The Media Literacy Network is communicating a social benefit story to children they can interact with, or be engaged in and they can share the content with their peers. These transmedia campaigns create engagement in and affinity for the stories, which improves the effectiveness of the project. 

Transmedia Campaign “Wifi Smart”

In 2010 The Media Literacy Network launched a  special Donald Duck publication to 1.2 million Dutch children, which invited them to a special website, Facebook page and TV film. This campaign offered children information, games, tips and fun about how to deal with the Mobile Internet and how to become Wifi Smart.  

[DONALD DUCK AFBEELDING EN LOGO WIFIWIJS]