At the moment Aletta Groen, master student Pedagogy at the University of Amsterdam is conducting a very innovative study on transmedia engagement of children between 7 and 12 years old with their favorite content. The outcomes of this study will help us to understand the wishes and expectations of children for transmedia content. Do they wish to engage with our content or stories and if yes, in what way and through which media or devices? Results and report will be available in July 2011.

Marlies Berkouwer of the faculty Media, Communication and Information of the Amsterdam School for Applied Science, is interviewing young children in the age of 11 to 14 years old about how they interpret their own game behavior. Which (dis)advantages does gaming have and is it bad or good for you? Do parents need to set rules to  game behavior?

Marlies will also interview the parents of these children, in order to be able to compare the interpretation of children with that of parents. Both will be asked to give tips and advice to other children and parents on how to deal with online gaming. Results and report will be available in July 2011.

Sjoerd van der Zwaan of the faculty Media, Communication and Advertising of the Amsterdam School for Applied Science, is talking to young people in the age of 11 – 14 years old about their skills to recognize different formats of advertising on their smart phones and tablets. In order to be able to effectively educate children on the commercialization of the mobile media, we have to know their present competence levels. Results and report will be available in September 2011.

One of our other students, Sascha Rem, master student Pedagogy at the University of Amsterdam, is conducting a extensive study on the competences of children in the age of 11 – 14 years old to recognize and understand the intentions of advertising in different media, such as television, print media and the internet. Through experimental sessions she will find out which competences are missing in order to educate children on advertising. Results and report will be available in September 2011.